Why attend as Buyer?

What does West Africa Connect offer?

  • More than 100 selected textile and garments suppliers and ICT service providers from 16 countries.
  • Access to exhibitors’ digital profiles.
  • Source the entire global supply chain in a range of categories, including: apparel, accessories, fabric and trim, prints and packaging, denim, home accessories, sustainable alternatives, and private/white label.
  • Conduct BtoB meetings with suitable representatives of micro, small and medium-sized enterprises (MSMEs) from the textiles and garments and ICT value chain that you choose.

Global retail brands manufacturing in Africa

Several international retail brands have chosen African countries for the location of their production facilities:

Sourcing countries

Benin, Burkina Faso, Cabo Verde, Côte D’Ivoire, Gambia, Ghana, Guinea, Guinea-Bissau, Liberia, Mali, Mauritania, Niger, Nigeria, Senegal, Sierra Leone, Togo.

Why Africa?

Africa is the world’s fastest growing region according to weforum.org. This land of inspiration has a young population and offers:

  • Growing returning diaspora community.
  • Untapped consumer spending potential.
  • Duty-free benefits for the USA, EU and China.
  • Key investment opportunities – right now, Africa offers the best return-on-investment in the world and it is projected to stay on top until at least 2025.


Why textiles from Africa?

Explore a fusion of African traditional textile techniques and new contemporary designs.

  • There is an increasing consumer demand for traceability in the fashion and textile industries. Working with upcoming designers and MSMEs allows you to reduce intermediary costs and ensure greater transparency along the supply chain. 
  • Brands that source in Africa meet their sustainability objectives, by buying African durable and eco-friendly products.
  • As costs rise in Asia, Africa offers brands long-term advantages and duty-free benefits with the USA, Europe and China.
  • Benefit from custom-made, unique fabric and garments made from local raw materials from emerging designers.

    Why technology from Africa?

    • Local solutions specifically crafted to local problems, taking into count digitization levels, local consumer behaviour and connectivity.
    • Transformative sector with technology solutions speeding processes and improving productivity with products adapted to the textile companies such as payment solutions and enterprise resource management to support their business development.
    • Thriving technology ecosystem attracting growing foreign investment from Venture Capitals.
    • Favourable time zones within ECOWAS and to Europe.

    Some outstanding designers and producers from Africa who are getting noticed worldwide


    Ethnik by Tunde Owolabi was founded in 2015 by Najeeba Abdulmajeed and Tunde Owolabi. The Nigerian brand is about making itself accessible to the fashion-forward modern man and women.

    Visit website


    NKWO is an artisanal brand at the forefront of the sustainable fashion movement in Nigeria with the conservation of natural resources and the environment as the label’s core values.

    Visit website

    Paradise Fashion

    Paradise Fashion offers exclusive Ethiopian fashion and creates limited-production collections of handwoven scarves, caftans, modern dresses, and other handmade garments.

    Visit website


    MAFI MAFI is a fashion label with a design mission to merge the richness of ancient Ethiopian heritage with ready-to-wear apparel. It was established by Mahlet Afework in 2011.

    Visit website


    MAXHOSA AFRICA is a South African knitwear brand founded in 2012 by Laduma Ngxokolo. Laduma felt that he had to develop premium knitwear that celebrates traditional Xhosa aesthetics.

    Visit website

    Orange Culture

    Orange Culture is more than a clothing line, it is a “movement” with an African touch. The label offers a rich mixture of Nigerian inspired print fabrics, color and contemporary urban streetwear.

    Visit website

    Our partners