Why attend as Buyer?
What does West Africa Connect offer?
- More than 100 selected mango and cassava suppliers and Information and Communication Technologies (ICT) service providers from 16 countries.
- Access to exhibitors’ digital profiles.
- Easy access to global supply chain stakeholders, source what you need by category: fresh whole, fresh-cut, organic, dried, juiced, puree, paste, and frozen mango and cassava products.
- Conduct B2B meetings with suitable representatives of Small and Medium-sized Enterprises (SMEs) from the mango, cassava, and ICT value chain.
Retail brands sourcing from Africa
Several retail brands have chosen African countries to source mangoes and cassava from:
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Benin, Burkina Faso, Cabo Verde, Ivory Coast, Gambia, Ghana, Guinea, Guinea-Bissau, Liberia, Mali, Mauritania, Niger, Nigeria, Senegal, Sierra Leone, Togo.
With its young and vibrant population, West Africa is set to flourish according to weforum.org and offers:
- Growing returning diaspora community.
- Untapped consumer spending potential.
- Duty-free benefits for the USA, Europe, and China.
- Key investment opportunities with the best return-on-investment in the world – it is projected to stay on top until at least 2025.
Why mangoes and cassava from West Africa?
- Sub-Saharan Africa accounts for 61.1% of the world’s cassava production.
- Several West African mango producers are FLO, GLOBAL-GAP, ECOCERT, CERTISYS, and VERITAS certified.
- Brands that source in West Africa meet their sustainability objectives by buying African products.
- As costs rise in Asia and South America, West Africa offers brands long-term advantages due to lower cost of living and duty-free benefits with the USA, Europe, and China.
Why technology from Africa?
Information and Communications Technology (ICT) helps drive innovation in traditional industries and provides opportunities for entrepreneurship for many young people who are creating value by solving challenges with the use of technology. This has been witnessed earlier in more developed countries. The same impact is currently reflected in the ECOWAS subregion as well as the broader African region since early adoptions of digital technology on the continent.
ICT from Africa offers:
- Local solutions specifically crafted to local problems, taking digitization levels, local consumer behaviour, and connectivity into account.
- Tech solutions tailored for agribusiness companies, enabling process optimization, and increasing productivity
- A thriving tech ecosystem increasingly attracting foreign investment from Venture Capitals (VCs).
- Favourable time zones to trade with ECOWAS countries and Europe.