Hybrid matchmaking: mango, cassava and ICT suppliers meet buyers

Sep 9, 2022

On September 20 and 21, 2022, West Africa Connect brings industry representatives from the mango, cassava, and ICT service sectors together in a hybrid format from Accra, Ghana. With financial support from the European Union (EU), the event will connect more than 160 suppliers from 16 West African countries with more than 20 buyers from West Africa and other regions.

West Africa Connect 2022 will be held as a hybrid event on the 20th and 21st of September in Accra, Ghana and online. The event is open to many international visitors. During the event, West African suppliers will showcase their products and attendees can also learn more about the valuable solutions the West African ICT services sector offers. The event’s opening ceremony will welcome high-level representatives from the ECOWAS Commission, the UEMOA Commission, and the ECOWAS Trade Promotion Organization (TPO) Network.

Many participants expressed their interest in the matchmaking platform. All attendees can identify “best matches” and meet physically or virtually with new business contacts. 299 B2B matches already have been identified and this number will increase as the event date is getting closer. The event will also include live and interactive seminars for participants and industry experts will cover topics about, among other things:

  • Exporting West African mango and cassava products: opportunities and challenges
  • Applying digital technologies to modernize agribusiness in West Africa
  • Quality standards and requirements for mango and cassava products to connect with regional and international value chains
  • The rewards of social and Fairtrade certifications to access ECOWAS and international markets

About West Africa Connect
It is expected that West Africa Connect will facilitate linkages between mango, cassava and ICT value chains actors, establish new and durable business partnerships and increase commercial transactions, therefore ensuring the sustainability of the regional value chains in West Africa.

West Africa Connect is implemented as part of the West Africa Competitiveness Programme (WACOMP). The WACOMP is funded by the European Union and aims to strengthen the competitiveness of the West Africa region and enhance the integration of ECOWAS Member States and Mauritania into the regional and international trading system. The WACOMP is led by the ECOWAS Commission, in collaboration with the UEMOA Commission and implemented by the United Nations Industrial Development Organization (UNIDO) and the International Trade Centre (ITC), which are the implementing agencies of the regional component of the WACOMP.