5 tips on how to make the best online impression

Sep 1, 2021

Studies show you only have a few second to make a good first impression. It only takes a quick glance for someone to evaluate you when they meet you for the first time in person, but it is also relevant in online meetings. So, how do you land a good first impression during West Africa Connect? Here are some tips to make a significant impact for your brand:

1. Get the basics right
Before the event actually begins, be sure to create an appealing profile for the West Africa Connect matchmaking tool. Provide relevant information about yourself and your company, and formulate a unique brand message that you intend to communicate consistently. Also, use high-quality pictures. Our guide on how to create an attractive profile will give you a head start.

2. Create your pitch package
A good first impression rests completely on a good presentation. This means, of course, to wear appropriate business attire, but also be ready to pitch yourself, gain trust and make the person on the other end of the line feel comfortable. You also may need to pitch your country, since the one you’re speaking to may not be familiar with it. Finally, pitch your product and your company. Download the ‘self-training’ on optimizing your sales pitch to learn more.

3. Successful participation does not happen by accident
Preparation for any kind of matchmaking event takes a lot more than creating a profile and a pitch package. You want to start planning your own event promotion early. And how about documenting and contacting all your new contacts after the event? This guide will lead you through all the steps.

4. Smile and the world smiles too
A warm, confident smile will put both you and the other person at ease. So, project a positive attitude, even in the face of criticism or when you’re feeling nervous. It also goes without saying: good manners help make a positive impression. So, be on your best behavior!

5. If you’re early, you’re on time; If you’re on time, you’re late
Someone you are meeting for the first time will not be interested in your “good excuse” for running late. Make sure you’re ready for your one-on-one meetings a few minutes early and allow some flexibility for possible delays in other meetings—it makes your day a lot easier if you have some time to breathe between meetings. After all, you’ll perform better if you’re relaxed, energized, and confident!

Do you want to make the most out of your appearance at West Africa Connect? Make sure to check out the in-depth guidelines and videos on how to prepare yourself.